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Case Study | Superdrug
Superdrug wanted to install light boxes for illuminated graphics above the cosmetics and fragrance areas. After a successful trial and great feedback they decided to put them around the full perimeter. This enabled Superdrug to sell advertising space to brands featured in the units below. The light boxes were customised with a high gloss black finish, and were specially designed with an additional black central frame line to allow two images to be framed in a single light box.
The light boxes featured a unique universal bracket that was especially designed to allow them to fix to the various shop fixtures throughout the stores.
A marketing wall was also created, made up of a number of light boxes stacked up to create maximum impact when customers entered the store. Featuring a lifestyle image, in bright vibrant colours this along with the perimeter light boxes has given Superdrug a much more modern contemporary and premium appeal, throughout most of their larger stores.
