Case Study | Filofax Flex display
arken received a silver award for the display they created for Filofax’s flex product. Flex is a new range for Filofax targeted at the 25-40 year old female market. Being a 'sister' of the traditional Filofax - the brand owners wanted to reposition its solid/dependable - yet somewhat ageing - reputation. The unit has been produced for all major department stores, and stationery outlets both in the UK and Worldwide.
The unit is manufactured from laminated black gloss MDF including acrylic shelves and a rotating base to give a premium feel.
The product 'hotspot/highlighter' feature at the top is secured via a spring retainer which encourages shopper interaction with a real notebook i.e. rather than an electronic one. The white acrylic side inserts create a contemporary feel along with the typefaces to appeal to the correct demographic. Vibrant colour coding and clear product information assists the browsing and selection process.
The unit has proven so successful that the launch was extended to two additional Retailers.
The judges commented that this display was "A good fit within the department store environment. With highly noticeable yet simple lines created with a good use of materials, the unit can easily be disassembled for recycling and comes with a creditable footprint."