Case Study | Kodak - retail display stand for printers
This Gold award winning retail display stand was designed to create brand awareness and illustrate the simplicity of Kodak’s docking printers to potential customers.
The retail display stand was part 'in the counter' and part 'on the counter' yet gave the impression it is one complete product display unit. Innovative use of an 'Ink in Motion' screen - a slim line display dissolving into various Kodak images – provided three messages to the consumer, catching the customer's eye as they stand in front of the shop counter.
Kodak added:
"The use of the Ink-In-Motion display provided an element of theatre, difficult to achieve within the project budget. By removing the shelving thereby using the full height of the cabinet increased the available product display area and dramatically improved standout. The approach and resulting display far exceeded our expectations"