Case Study | Logitech Harmony Display
The unit formed part of the Logitech Harmony campaign for 2009/2010 with the "Harmony One" remote control handset being the focus product for 2010.
The display was designed to enable shoppers to compare the Logitech range of hand held remote controls.
The display provided very effective 'stand out' against competitor brands and importantly gave the consumer the opportunity to touch and feel the product. It was complimented with individual printed graphics highlighting features and benefits for each SKU alongside a looped education video shown on a small centralised screen. Through these mediums the consumer was given all the information needed to make an informed decision on the remote control that was most suitable for them, whilst at the same time reinforcing the brands position.
The secure holder for each of the devices, included a security cable at the back, this allowed the hand sets to be removed from the holders to see how they worked etc, but eliminated the risk of them being stolen. The angular design and premium materials also complimented the Logitech brand.
The POPAI judges commented: "The incorporated screen is a great eye-catching way to interrupt and draw in shoppers. Individual graphic panels mean then unit can easily be updated therefore lengthening it's life in-store which is so important for maximum return on investment. The premium design and materials have taken into account the brand as well as other factors including shrinkage. A well deserved silver award winner".