Case Study | Walls signal display
The display was created to give high-level permanent branding in-store, and a strong
but adaptable brand presence. Literally to ‘signal’ the cabinet across a crowded
store environment – the Wall’s logo provides permanent branding and is supplemented
by an interchangeable graphic facility to facilitate promotional or lifestyle imagery.
Previously Wall’s had found resistance in some accounts and channels to hanging
signage due to store alarms, and health and safety issues for merchandising teams.
The signal perfectly addresses this and also adapts to a vast range of freezer specifications,
and store formats.