Case Study | Superdrug make-up playtable
arken received a gold award in the cosmetics category for the 'playtable' - one element of the new ‘make-up zone’ for the new Superdrug store design.
The playtables are stocked by a single brand, and are circular in design allowing the shopper to navigate around the whole display. Mirrors are incorporated along with tissues boxes to encourage the shoppers to test out all the products in the range and hopefully encourage purchase.
The judges commented - "Modern-looking and colourful, this unit hits the 'come and play' brief perfectly. The use of MDF gives a premium feel and there’s good use of space. A great performer in the participating stores."
The display also received Silver for display of the year. As to why the judges explained - "The 'come and play table' brief was very well executed and led to great performance in-store. The unit offers a premium feel with the use of MDF instead of the more traditional metalwork and is both colourful and modern. A great use of space!"