Case Study | Superdrug flagship store design
arken received a silver award for the creation of an exciting new layout for Superdrug’s flagship store in Wimbledon. arken worked with London-based design consultancy Dalziel and Pow to create the new store design for Superdrug, elements of which have since rolled out to another 35 stores due to the impressive sales uplift generated, with a further 100-300 stores receiving the makeover in 2012.
The new store design is fashionable, relevant and lively. It has new product zones including Make-up, Skin, Beauty, Men's, Hair, Food, Health and the Everyday zone.
Every aspect of the store has been re-evaluated to create a completely new shopping experience for the customer.
The judges commented - "A repositioning of the Superdrug brand, an increase in sales and a new way of merchandising make-up were all achieved in a new flagship upmarket store look. Good use of space with round displays in the centre of the shop floor. Strong sales uplift of up to 75%."